15 February 2008

Women Leading by Sue Hayward

By Sarah Wilshaw-Sparkes

Before Christmas, Galia and I borrowed a small mountain of books from the Auckland University Library. Four of the books in my stack had the theme of leadership. Two of them were under 200 pages long which made them shoo-ins for my priority summer holiday reading. They looked a little lighter in tone as well as in grammes than the other two. I've already reviewed the Secrets of Connecting Leadership & Learning with Humour by Peter M Jonas.

This time, I'll cover Women Leading by Sue Hayward, a UK journalist and TV presenter.

women_leading.jpgPublished in 2005 by Palgrave MacMillan, it's in hardback and sports a mildly surreal dustcover picture of a professional woman in a desert contemplating a glass ceiling, hammer in hand. Though short, the book's exterior suggested it would be serious stuff.

In fact, it turned out to be lighter than the froth on your average cappuccino. This is the perfect book if you want, for whatever reason, to look as if you're holding something erudite while in fact enjoying a breeze of a read. As long as you're prepared for its light style you can probably overlook some of its shortcomings.

Hayward claims no expertise in women's issues but has spoken to many people who are. Her strength is evidently in getting people to talk and her approach to the book is to let women's experiences and comments by informed parties tell the tale.

The title contains the word "leading" and Hayward sets out to explore it through a number of lenses. She looks at women's success in the financial and corporate worlds in terms of their share of senior management seats, the barriers to advancement and different models for 'making it work' that women have carved out. She reviews women's changing careers and roles in the media, inside relationships and on the international stage. She also looks at the skills and strengths women have that they can rely on to be effective leaders.

Read Women Leading for the stories and the quotations. As an ex-Unilever employee, I particularly enjoyed reading what Unilever's CEO Niall Fitzgerald, and other senior staff had to say. Fitzgerald's comments came from a 2003 speech in Geneva in which he talked about the "tide running in [women's] favour" because women are highly skilled in both the emotional and spiritual field, areas where business is changing most rapidly. He also noted, with a subtlety not always seen in discussions on the topic of gender and leadership that "there is a feminine approach to leadership which is not of course confined to women."

Linda Emery, Unilever's UK Diversity manager, has championed the introduction of the Mum's CV, which lists skills that mothers are likely to develop and use at home that will have value on their return to the workplace. If you've read Galia's interview with John Palmer and my recent advice on "Career breaks" you will recognise this idea!

Another aspect of the book that I appreciated was Hayward's willingness to include the concept that not all women want to be CEO or Board Director and that their choices are as valid as those of women who put their career squarely first.

She touched on a number of other interesting points that I would have liked to see her expand on and find compelling stories for. These include observations that:

  • Women are less ego-driven in their leadership style
  • The 'power' model of leading, based on authority and position, is yielding to the 'strength' model based on internal characteristics
  • Women with families lack the time to network

The links between some of Hayward's points and the examples she uses to illustrate them are weak. Allow yourself to become pleasantly absorbed in her discussion on work-life balance, however, and you may not wonder what it is doing as the main topic in a chapter entitled "Leadership Skills". The fluff on Hollywood marriages and the references to stereotypes like the ball-breaker and the flirt, will, I hope, wash over you. Lastly, the fact that Hayward is not experienced in business will perhaps not escape you, as it did her editor, but you may, nevertheless, forgive it.

Let me wrap up on Women Leading on a positive note, however! She finishes with a chapter of the most inspirational quotes and advice she gathered in the course of putting the book together. There are some real goodies in here. The one that resonated with me was by an author called Jane Wenham-Jones, who said,

Network, network! Nothing is wasted. Everything is an opportunity."

Women Leading is available at Amazon

© Professionelle Ltd 2008

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