12 June 2007

Networking works! (the Alpe d'Huez sports gear story)

By Steve Guy of Alpe d'Huez and Rachel Ockelford, our sports gear reviewer

Alpe d'Huez sports gear

Alpe d'Huez is run by Steve Guy and his team in Auckland and their range includes gym leggings, bike shorts and much more. Below, you can read Steve's message about how Professionelle and Alpe d'Huez got together and an unexpected opportunity that has flowed from it already, proving yet again the power of networking.

We're also pleased to include a review of Alpe d'Huez's clothing by Rachel Ockelford, a Professionelle member based in Wellington. As you'll see, she's hugely committed to sport and in a month she put the clothing through hours of endurance testing.

 

A Message from Steve Guy of Alpe d'Huez

As a producer of exercise apparel, we at Alpe d'Huez were keen to find a partner with great contacts with professional men and women. While reading the national newspaper, I came across an article written by Galia from professionelle.co.nz, a brilliant new networking website for professional women. While initially not exactly sure how we could combine our business ideas, I contacted Galia and we met over a coffee to discuss the origins of our businesses and our hopes for their future.

Out of this contact we have agreed upon a sponsorship arrangement that will see us providing our products to the professionelle.co.nz network, in a branding exercise to unite the networks of both businesses.

As an interesting side note to the story is that my fiancée is the HR Manager for a large NZ finance Company. She had already heard of professionelle.co.nz and was interested in involving her female staff with the professionelle.co.nz network. She and Galia have since met and discussed future opportunities together.

This is a true real life example of how networking can produce outcomes that you don't even know are there!

 

Product review of Alpe d'Huez gear by Rachel Ockelford

Alpe d'Huez is an Auckland-based company focusing on reasonably priced, high quality sportsgear. When they approached Professionelle, looking at potential joint marketing opportunities, Galia first wanted to ensure that the gear was as good as it claimed to be. She figured that I'd be a good person to test the gear... probably correctly…

I'm happy to admit I'm pretty nutty about sport. Apart from mid week training, a sample recent month consisted of four weekends of racing:

  • Day/ Night Thriller, a 12 hour team-based mountain bike race
  • Wellington 24 hour race, teams of 2 or 4 kayaking, mountain biking and tramping for about a day (it took us 22.5 hours)
  • Spring Challenge, a Women's only team race consisting of rafting, mountain biking and tramping for between 12 and 24 hours (took us 15 hours)
  • Control 90, 3 x 4hour rogaines (team based orienteering) kayaking, mountain biking and running

So, I can vouch that I've been giving the gear that Alpe d'Huez supplied a good thrashing, and that I'm pleasantly impressed with the quality, comfort and performance. They supplied me with gym leggings, cycle shorts and arm warmers.

Gym Leggings

I was a little sceptical about these at first as they are knee length but elasticised around the bottom, an unusual combination. I own at least 3 other pairs of knee length leggings, none of which are elasticised. I've now used the Alpe d'Huez ones for pilates, at the gym, running, cycling and out tramping in the bush for several hours and can say that it isn't an issue, though I'm still not convinced it's an advantage, either. However, they are comfy and have useful pockets. One is a zip one on your butt for cards etc and there's also an internal one for keys.

Most importantly, they look good! Tellingly, the first time I wore them my pilates instructor wanted to know what brand they were and where he could get similar ones to print up with his studio's name and logo…

Cycle Shorts

I was sent a couple of pairs of cycle shorts - one plain black, and the second with pink stitching and 'Liberty Girl' written on them. I love the black ones…those who know me will understand that I've never really been a pink girl (I'm more in favour of 'blue is for girls' - demonstrated by my new kayak which is a gorgeous pale blue and white colour... but I digress).

What really counts is the comfort and fit, as those of you who spend reasonable amounts of time on a bike seat will I'm sure agree. These shorts meet those requirements. I've found them very comfortable. I haven't quite worked out why the shorts have hanger loops on the inside as I can't imagine I'll ever be hanging them in my wardrobe but performance-wise they work!

Arm warmers

I also got sent a pair of medium arm warmers, which I'm presuming must be sized for boys as even with my kayaking arms they are almost too big! Steve has assured me he'll be bringing out some smaller ones though. Again, I can't really say anything more than to assure you they are comfortable and warm, which is pretty important in a Wellington winter!

In summary

Their gear is priced reasonably and in my opinion good quality and comfortable.

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